The simple framework for starting real conversations with potential clients — even if they've never heard of you.
You've got the skills. You've got the service. Maybe you just invested in equipment like a laser engraver. Maybe you've been doing this for years.
Either way, you know you could help local businesses. You can see exactly what you'd do for them.
You open Instagram. You find a business that looks like a perfect fit. You tap the message button. And then you stare at the blinking cursor. What do you even say?
Common dead-ends:
So you either:
A) Send something generic, hope for the best, and get ignored
B) Overthink it for 20 minutes, then close the app and do nothing
C) Tell yourself you'll "figure out a better approach" and never message anyone
Sound familiar?
You KNOW DMs can work. You've seen other people land clients this way. It seems so simple when they describe it: "Just reach out and start conversations!"
But when YOU try it, something's off. Your messages feel awkward. Forced. Like you're bothering people.
And the responses confirm it — or rather, the silence does. You send 10 DMs. Maybe 1 person replies with "Thanks, we're good." The other 9? Nothing. Just... ignored.
The problem isn't that you're reaching out. It's HOW you're reaching out.
Go look at your Instagram message requests right now. I guarantee they all look basically the same:
These messages are wallpaper. Noise. Background static. Every single one makes the same mistake: They're all about the sender.
"I do this." "I'd love to." "I help with." "I thought."
There's no hook. No relevance. No reason for the business owner to care. It's not a conversation starter. It's a request disguised as friendliness. And business owners can smell it instantly.
You're only "cold" if you show up with nothing. But if you show up with something specific? An observation about THEIR business. A reference to THEIR content. An idea tied to something THEY actually care about.
Now you're not cold anymore. You created context. You gave them a reason to pay attention.
Instead of "I do X, want some?" you're saying "I noticed Y about your business, and it made me think of Z." That gets a response.
The step-by-step system for starting real conversations with potential clients through Instagram DMs — without feeling like a spammer, without writing a novel, and without needing a big following.
This isn't theory. It's not "mindset work." It's the exact framework for:
How to find businesses actually worth your time — not spray-and-pray. The 3 filters every target must pass and the 5 hunting grounds most people miss.
The 5 places to look on any profile and the 4 types of "hooks" that make DMs feel relevant instantly.
Copy-and-customize scripts for every situation: The Event Hook, The Milestone, The Gap, The Idea Drop, and more. Includes full psychology breakdowns.
Your day-by-day action plan for getting this working — fast. Exactly what to do each day and the numbers you should expect.
Add 50 Conversation Starters by Industry. Customized scripts for Restaurants, Fitness, Retail, Beauty, and Professional Services. Follows the same proven formula — just fill in the blanks and send.
Go through the playbook. Do the 14-day sprint. Send actual DMs. If you follow the system, send at least 30 DMs, and don't get a single conversation started, email me. I'll refund every penny. No hoops. No hassle. You have 30 days to try it.
"What if I'm not on Instagram much?"
You don't need to be an influencer. You just need to be able to send DMs. If you can do that, this works.
"How long until I see results?"
The 14-day sprint is designed to get conversations started within two weeks. Real conversations? Two weeks.
"Is this about automation or bots?"
No. This is about real, human conversations. That's why they get ignored by others and answered by you.